About
I'm Heather, a logo and brand designer who believes branding is strategy first, decoration second. I help small businesses build cohesive brand identities, from logo design and full brand suites to ongoing support for brands that already have an identity and just need help staying consistent as they grow.
Beyond client work, I create resources that help small business owners understand and strengthen their own branding and marketing, whether that's untangling an inconsistent brand, writing captions that actually convert, or figuring out where AI fits into their content strategy. I built these because not every business is ready for a full rebrand, but every business deserves to understand what makes a brand work.
Whether we're working together directly or you're working through one of my resources on your own, the goal is the same: a brand that's polished, cohesive, and unmistakably yours.
My Experience
I'm Heather Wallace, the owner of Heather Wallace Designs. With over 10 years of experience in graphic design, I have a passion for helping small businesses and entrepreneurs bring their vision to life through high-quality designs. At Heather Wallace Designs, I believe that every business deserves to have a unique and personalized design that reflects their brand and message. I work closely with my clients to ensure that their design needs are met with professionalism and creativity.